Sponsorship deal sees new £113m facility in Glasgow being called Emirates Arena

The Emirates Arena in Glasgow.

Emirates buys naming rights to UK sports arena

Emirates Airline has announced a major sponsorship deal in Glasgow, Scotland that includes naming rights for the city’s new £113m world class sports arena.

{jcomments on}

The multi-million pound sponsorship with Glasgow City Council will see the sports facility being named the Emirates Arena. 

The ten-year partnership will enable the airline to strengthen its presence in Glasgow with prominent branding on and throughout the Emirates Arena, the Dubai airline said in a statement.

The indoor arena will have 6,500 spectator seats when set up for sporting competitions, while the velodrome will have a permanent capacity for 2,000 seated and 500 standing spectators viewing the 250-metre cycle track.

The facility will be a national training centre for athletics, basketball, netball, track cycling and volleyball, and will include Scotland’s first dedicated indoor velodrome, providing elite training and an international competition standard venue.

Richard Jewsbury, Emirates’ senior vice president Commercial Operations Europe, said: “We are committed to connecting people and cultures and this new sponsorship in Glasgow is a true reflection of this commitment.

“We sponsor a number of the world’s most prominent international sporting and cultural events and this multi-million pound agreement will not only help to inject significant funds into the Glasgow economy, but will also highlight Glasgow’s place on the international sporting stage.”

The Emirates Arena will open its doors for the first time on October 5 and in its first four months of operation, will play host to eight Scottish, European and world level sporting events.

Emirates has a long history of supporting sport both in the UK and worldwide, including The International Cricket Council, the FIFA World Cup, the 2012 Ryder Cup and the Arsenal Football team at the Emirates Stadium in London.

“This is a fantastic deal for the people of Glasgow,” said Gordon Matheson, leader of Glasgow City Council.

“Many of the world’s top sports venues already enjoy the considerable benefits and prestige secured through a naming rights agreement and this partnership with Emirates puts us firmly in that elite group… Over the next 10 years this multi-million pound deal will leave a lasting legacy.”

Share this post Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someone

Related posts

Jordanian Disabled PhD Graduates Seeking Humanitarian Asylum

Jordanian Disabled PhD Graduates Seeking Humanitarian Asylum

Jordanian PhD Graduates who are suffering disability have decided a sit-in in front of the Swedish Embassy next Monday the 19th of September. Dr. Abdul Salam Zouaydi , a Jordanian media activist told Alrai online that the protesters will demand humanitarian asylum in Sweden because they...

Rorypeck Journalism Awards 2016 – Open for Entries

Rorypeck Journalism Awards 2016 - Open for Entries

The only awards dedicated to the work of freelance cameramen and camerawomen in news and current affairs are now open! Entries are invited in the following three categories:  Rory Peck Award for News: Honours the work of freelance cameramen and...

Israel’s deliberate slaying of journalists must be discussed

Israel’s deliberate slaying of journalists must be discussed

Why is the Newseum hosting an Israeli military officer who aided and abetted the killings of two reporters whose names are included in the Washington institution’s Journalists Memorial? Israeli who helped kill journalists to speak at Newseum

1 Comment

  1. bluehost christmas coupon October 20, 2014
    Reply

    I blog often and I seriously thank you for your content. Your article has really peaked
    my interest. I’m going to bookmark your site and keep checking for new details about once a week.
    I opted in for your RSS feed as well.

Leave a comment