Eight months prison sentence for the owner of the first store to sell adult sex toys in Morocco

Imad, the the owner of the first store to sell adult sex toys in Morocco

Iqbal Tamimi

The Court of  Ein el-Sabaa in Casablanca, ruled on Thursday, eight months’ imprisonment sentence, and a financial penalty  of $ 10 thousand Moroccan Dirhams against “Imad”, the owner of the first store selling adult sex toys in Casablanca.

He was accused of “Possession, distribution, publication, importation, supply and sale of pornographic material that would corrupt the young people”.

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The products he was planning on selling openly, used to be sold discretely in Moroccan markets or through the Internet, such as the products of Gigimo, a Chinese company involved in the “discreet” sale of artificial hymen, which promotes its product, using the slogan “Like a Virgin”. At only 300 dirhams (26 euros), the water-soluble pouch releases blood like substance became increasingly consumed by young Moroccan women seeking to simulate virginity since it appeared on Moroccan markets sometime in 2010. 

Gigimo, the Chinese company, says. It all depends on a former virgin’s talent as an actress while using their unusual product, along with a long list of sex toys, erotic films, sexy lingerie, penis enlargers, pumps….The fake hymen kit include a small “soluble” pouch “expandable at body heat” to be inserted inside the vagina, twenty minutes before penetration. The instructions in the manual say “It will expand a little and make you feel tight. When your lover penetrates, it will ooze out a liquid that looks like blood not too much but just the right amount. Add in a few moans and groans, you will pass through undetectable”.

The artificial hymen was created in 1993 in Japan and sold worldwide. In recent years, it has become very popular in Arab countries including Morocco among young women in search of a second or a third “first time”, or even more. 

Moroccan clerics declared using fake hymen is haram; and against the “principles and values of Islam.” 

It has been reported that Adelbari Zemzmi, a Moroccan theologian well known for his avant-gardist arguments, begs to differ. Zemzmi believes that the artificial hymen could be beneficial to women who may have fallen victim to rape or even those who might have accidentally lost their virginity. There is no need to inform the husband, he suggests. “Marriage is desirable in Islam and any means to achieve it is legitimate,” he was quoted as saying by the Moroccan media. Though discussions on the cyber sphere reflect the idea that there is a prevailing hypocrisy in the Moroccan and other Arab societies, where men sleep with lots of women and yet they seek virgins… 

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