How to Measure the Impact of Journalism?
Tracking impact: NewsLynx goes beyond Google Analytics to measure a story’s path in the real world.
The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
By LAURA HAZARD OWEN
The impact of Sarah Maslin Nir’s “The Price of Nice Nails,” an exposé of the abuses of workers at New York nail salons, was immediate and obvious. A few days days after the story ran in The New York Times, New York state Governor Andrew Cuomo ordered emergency measures to protect workers. The Times translated the article into multiple languages (down to comments and tweets) and the Korean version at one point was the No. 3 trending story on the Times’ site, with the English-language original in the top spot.
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