Journalism Institutions have Weird Conditions to Employ Academics!

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Academic institutions are not satisfied with the teaching qulaities of their staff. They demand on top salesmen qualities too! Does it make any sense to mention that an Assistant Professor who is totally competant to teach ‘Media & Communications’ is expected to be able to attract external funding?
advert_Fotor
advert_Fotor
Isn’t this request supposed to be published separetely for another job for the sales department? How on earth are they expecting of a media academic to have enough time to do his/her job well in the demanding field of education while under pressure to conjure ways to attract funding?
Here is one of the latest examples of such adverts mentioning Ability to attract external funding.
Job specification_Fotor
What is next? Will academics in UK be expected to clean the classes?

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